WELCOME YOU!
I am Laura, a harmonious mix of art, human-centered design and a strong problem-solving inclination...
And I am a UX Designer and Researcher
Case study
Designing a product for on-the-go travellers
Prototype | UX Research | UX Design | UI Design
The Challenge
Researching and redesigning an accommodation booking app, while increasing user adoption rates through a different UI strategy.
Introducing a new product tailored for frequent travelers seeking swift, adaptable, and hassle-free solutions while on the move. With a primary focus on efficiency and convenience, we aim to provide features that streamline tasks, minimize inconvenience, and bolster mobility by offering rapid access to essential information and resources.
To achieve this I redesigned the product and the Information Architecture to save users time and money while increasing loyalty and last-minute bookings, which will be beneficial both for businesses and property owners.
The process
Research
Analysis
Design
The plot twist
Prototype
Validate
The research
Competitive benchmarking|Online survey|Interviews + Usability tests
I focused my research on 5 key aspects:
How similar companies are trying to solve the problem? What are the best practices and where do these companies fall short?
What are users' most common practices while navigating an online booking app?
What are users' main goals while using these apps?
How do users perceive a particular app's value compared to its competitors?
What are the most common challenges users face during the entire booking process?
key findings + designing with a plot twist
Affinity diagram | Customer journey map | wireframe, and prototype
[the user could not filter the search as she needed]
App A | User 3 | search | hotels' list. 14'24"
"To be honest, I want to go to a different app"(...) "How do I search near me?"
"I appreciate the fact that i could actually see TripAdvisor reviews right away in the app. Saves some time"
[the user recalls the experience on the summary]
App B | User 1 |. 45'15"
[the user struggles to find accommodation near P.O.I]
App B | User 1 | search | hotels' map. 12'15"
"The map doesn't have city labels, I cannot judge what is what"
Interactive Prototype
Flow diagram [mobile app]|Interaction design
Finally, I created an interactive prototype on Figma to showcase start the validation process.